写作交流(哈佛商业评论系列)RDM: WRITTEN COMMUNICATIONS THAT IN HAR 免费 下载 115盘 pdf txt mobi caj lit

Knowing how to produce effective written communications—proposals, executive summaries, important emails—is more crucial than ever for today’s managers. In Written Communications That Inform and Influence, readers will find powerful tools for crafting communications that get results. Experts provide suggestions for structuring your written pieces, striking the right tone and style, and avoiding all-too-common grammar goofs and gaffes. The Results-Driven Manager series collects timely articles from Harvard Management Update and Harvard Management Communication Letter to help senior to middle managers sharpen their skills, increase their effectiveness, and gain a competitive edge. Presented in a concise, accessible format to save managers valuable time, these books offer authoritative insights and techniques for improving job performance and achieving immediate results.

Introduction

Writing Persuasive Proposals

　First, Don't Write an Outline

　Making Your Proposal Come Out on Top ..

　Building a Bridge over the River Boredom

　When to Ignore Your Readers

Spotlight on Structure

　A Winning Proposition

　Writing Well When Time Is Tight

　The Best Memo You'll Ever Write

Striking the Right Tone ank Style

　Find the Right Tone for Your Business Writing

　Communication as a Change Tool

　Rhyme and Reason:What Poetry Has to Say to

　Business Writers

　Ayn Rand on Writing

　When One Style Does Not Fit All

Surmounting Special Writing Challenges

　Don't Push That Send Button!

……

Avoiding Crammatical Goofs and Gaffes

About the Contributors

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书籍介绍

Knowing how to produce effective written communications—proposals, executive summaries, important emails—is more crucial than ever for today’s managers. In Written Communications That Inform and Influence, readers will find powerful tools for crafting communications that get results. Experts provide suggestions for structuring your written pieces, striking the right tone and style, and avoiding all-too-common grammar goofs and gaffes.